Sell Sheet

Scented Designs is a small business handcrafting clean-burning candles for retail, wholesale, and corporate gifting. They create branded candles customized to specific businesses large and small to use as client gifts, event swag, and more.

They were attending a White Label Trade Show and they needed a one-page sell sheet that visitors could take with them as a reminder of their white label services. The sell sheet needed to give a clear idea of their products, basic wholesale info, and most importantly - why the prospective client should consider launching a white label candle line with SD.

The copy for this sell sheet is clear and compelling, giving a snapshot of some of the features of SD products, alongside 4 top benefits of white labeling with SD. These benefits are listed out clearly for easy consumption, with brief explanatory copy under each. The page includes a CTA to scan the QR code to get the full catalog for more info. Overall, it features a professional tone and a few stylistic choices (e.g. “This Is Us”) to also come across as friendly and easy-to-work with.