Welcome Email

Scented Designs is a small business handcrafting clean-burning candles for retail, wholesale, and corporate gifting. They create branded candles customized to specific businesses large and small to use as client gifts, event swag, and more.

They needed a welcome email to be sent to opt-in subscribers. They wanted a note that was friendly and introduced them to our products + community. They also wanted to include a coupon code for first-time customers without being too sales-y.

This email copy strikes a balance between being friendly and professional, showing up as an expert in the home fragrance space. It positions Scented Designs as more than a store - it's a community of like-minded individuals. It hints at the benefits of soy candles for consumers and provides a coupon code along with an invitation to explore, addressing the concern of being too sales-y.